Land O’Lakes is rebranding its image of the American Indian woman illustration that adorned its packaging since 1928.
The image of a non-specific American Indian with a feather in her hair kneeling will be replaced by … lands and lakes, with the phrase “Farmer-Owned” above the brandmark and “Since 1921” below.
“As Land O’Lakes looks toward our 100th anniversary, we’ve recognized we need packaging that reflects the foundation and heart of our company culture – and nothing does that better than our farmer-owners whose milk is used to produce Land O’Lakes’ dairy products,” said Beth Ford, president and CEO of Land O’Lakes, in a statement.
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