Land O’Lakes Drops Its ‘Racist’ Native American Packaging After Nearly 100 Years

A container of Land O'Lakes Inc. brand butter is displayed for a photograph in Dobbs Ferry, New York, U.S., on Wednesday, Feb. 20, 2019. With 2018 annual sales of $15 billion, Land O'Lakes is one of the nation's largest cooperatives.
Photographer: Tiffany Hagler-Geard/Bloomberg

Land O’Lakes is rebranding its image of the American Indian woman illustration that adorned its packaging since 1928.

The image of a non-specific American Indian with a feather in her hair kneeling will be replaced by … lands and lakes, with the phrase “Farmer-Owned” above the brandmark and “Since 1921” below.

“As Land O’Lakes looks toward our 100th anniversary, we’ve recognized we need packaging that reflects the foundation and heart of our company culture – and nothing does that better than our farmer-owners whose milk is used to produce Land O’Lakes’ dairy products,” said Beth Ford, president and CEO of Land O’Lakes, in a statement.

Land O’Lakes new packaging

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