Target released an ad in February celebrating a black woman-owned company that sells hygiene products and it got out very quick and some people were not so happy and a ton of negative and nasty online reviews that accused the company of being “racist” to the white majority.
Some of the online reviews said:
“I can’t support a company in good faith that is openly racist about their customers,” one review on Trustpilot
“Black girls are empowered using this product… I guess whites girls aren’t. I’ll be letting Target know about this racist company,”
But the only thing that the nasty reviews have done is boosted the Honey Pot Company’s sales. The company’s retailers have jumped 20% to 30% since the backlash began.
On Monday, after a barrage of negative and racist reviews were posted on Trustpilot, Dixon said her company’s sales were up 40% to 50% higher than what they would be on a typical day.
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